Blog Tips
This page is a link from our blog site, here we provide Tips and more importantly, links to utilities and resources that will help you improve your search engine marketing and search engine optimisation skills to drive quality visitors to your website.
- Over the years we have used many directory sites, those that charge to be listed and those that do not. Here is a link to a FREE directory, which we have found to produce real enquiries for us and our other customers.
Click here and register your business using the green button. - If you are new to website marketing this guide will provide background information to help you understand the fundamentals of SEM.
- Check how competitive your keywords are: It is important to understand how competitive your keywords are, whether for Pay Per Click, or for organic search, you should understand this metric. The higher the competition, the less likely you are to receive traffic from the keyword (or phrase). Here is an example..
In Google search on Lawyer, underneath the search box at the top of the page, where you entered your keyword, there is a number, it looks like this "About 81,800,000 results (0.20 seconds)". This is the number of competing pages for this keyword. In the column to the left of the search results, click on "Pages from the UK" this reduces the competition to "About 3,490,000" competing pages. Now add Uxbridge to your keyword "Lawyer Uxbridge" and search again. The result has now dropped to "About 17,500" results.
In this example you will see the first organic search result is Turbervilles Solicitors, who are based in Uxbridge. As Turbervilles mainly work in and around the areas of Uxbridge they are keen to be number one for this search, which they are. As they focussed their keyword on Lawyer, followed by Uxbridge, the competitiveness of the phrase reduces significantly; this keyword phrase brings in visitors in the Uxbridge area who are looking for a Lawyer. Now try this with your own keywords.
PS: Turbervilles are a customer of Fusionsoft.
